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House of Data

10 October 2017

Registrations are closed

Description

HOUSE OF DATA
WE BRING ORDER TO THE CHAOS

To SUPPORT ADVERTISERS BETTER IN THE IMPLEMENTATION OF THEIR DATA PROJECTS,Serviceplan, Mediaplus, GfK and Media Marketing are launching 'The House of Data', a unique offer of solutions based on their data skills. Based on a MULTIDISCIPLINARY STRUCTURE and a shared vision of the 2017 data trends, these entities are pooling their talents and know-how to form a production unit for operational data solutions.

To celebrate the launch of THE HOUSE OF DATA, we are pleased to invite you to discover how Serviceplan, Mediaplus, GfK and Media Marketing dedramatize and organize data to accelerate brand success. On this occasion, we will also award the BEST OMNICHANNEL BRAND in Belgium.



Program

14:00 > Sketching market situation, Kathleen Soontjens, Managing Director, Mediaplus Benelux

14:20 > Data science in marketing, Diego Chialva, Data Scientist, Mediascale Benelux

14:40 > Data enrichment, universal data hub, Vincent Roy, Alliances Manager, Tealium UK

15:00 > Future of video & data, Alain Sanjaume, A.I. & Data-driven Advertising Expert, Teads UK

15:20 > Data implementation within the media proposition, Bertrand Beaudichon, Managing Partner, Mediaplus France

16:00 > Addressable/programmatic TV, Quinten Galle, Business Development Manager, Proximus Belgium

16:20 > Buying media in an omnichannel and data era, Sacha Berlik, Managing Director EMEA, The Trade Desk Germany

16:40 > How data can be used, Régis Watrisse, Managing Partner, Mediascale Benelux

17:00 > What is de GDPR? EU data protection explained, Jean-Paul Hordies, Alphalex Belgium

17:20 > How can data influence creation and strategy, Francesco Caccamese, Strategy Director, Serviceplan Benelux

17:40 > Wrap up of the day, Peter Vande Graveele, Managing Partner, Serviceplan Benelux

18:00 > Best Omnichannel Brand Award

18:30 > Cocktail


Tarifs

  • Agency - 195,00 €
  • Sales House - 50,00 €
  • Advertiser - FREE

Access

Cinquantenaire Museum, Parc du Cinquantenaire 10, 1000 Brussels

Details

Start: 10 October 2017
14:00
End: 10 October 2017
19:00
Serviceplan x GfK x Media Marketing

Cinquantenaire Museum, Brussels, Belgique

Parc du Cinquantenaire 10
1000 Brussels
Belgium

Speakers

Bertrand Beaudichon

Managing Partner
Mediaplus France
Bertrand Beaudichon

Sacha Berlik

Managing Director EMEA
The Trade Desk Germany
Sacha Berlik

Francesco Caccamese

Strategy Director
Serviceplan Benelux
Francesco Caccamese

Diego Chialva

Data Scientist
Mediascale Benelux
Diego Chialva

Quinten Galle

Business Development Manager
Proximus Belgium
Quinten Galle

Peter Vande Graveele

Managing Partner
Serviceplan Benelux
Peter Vande Graveele

Jean-Paul Hordies

Avocat aux barreaux de Bruxelles et de Paris
Alphalex Belgium
Jean-Paul Hordies

Vincent Roy

Alliances Manager
Tealium UK
Vincent Roy

Alain Sanjaume

A.I. & Data-driven Advertising Expert
Teads UK
Alain Sanjaume

Kathleen Soontjens

Managing Director
Mediaplus Benelux
Kathleen Soontjens

Régis Watrisse

Managing Partner
Mediascale Benelux
Régis Watrisse

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