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14:00

Sketching market situation,Kathleen Soontjens, Managing Director, Mediaplus Benelux

14:20

Data science in marketing,Diego Chialva, Data Scientist, Mediascale Benelux

14:40

Data enrichment, universal data hub,Vincent Roy, Alliances Manager, Tealium UK

15:00

Future of video & data,Alain Sanjaume, A.I. & Data-driven Advertising Expert, Teads UK

15:20

Data implementation within the media proposition, Bertrand Beaudichon, Managing Partner, Mediaplus France

16:00

Addressable/programmatic TV, Quinten Galle, Business Development Manager, Proximus Belgium

16:20

Buying media in an omnichannel and data era, Sacha Berlik, Managing Director EMEA, The Trade Desk Germany

16:40

How data can be used, RĂ©gis Watrisse, Managing Partner, Mediascale Benelux

17:00

What is de GDPR? EU data protection explained, Jean-Paul Hordies, Alphalex Belgium

17:20

How can data influence creation and strategy,Francesco Caccamese, Strategy Director, Serviceplan Benelux

17:40

Wrap up of the day,Peter Vande Graveele, Managing Partner, Serviceplan Benelux

18:00

Best Omnichannel Brand Award

18:00

Cocktail